“Alexa, get me health insurance”

A German insurance company will soon begin selling policies through Amazon’s Alexa personal assistant. Some say the move breaches consumer protection rights.


Even in the highly-regulated German market, radical change is coming to insurance sales — “Alexa, get me an insurance policy.” Deutsche Familienversicherung, a leading insurer, will make its policies available for purchase through Amazon’s Alexa personal assistant later this month.

The insurer will first test the market by selling a travel health insurance policy followed by standardized liability insurance, with dental insurance a possible later addition.

... "Alexa, get me health insurance" on global.handelsblatt.com September 3, 2018